|
Popular |
Professional/Trade |
Scholarly/Peer Reviewed/Refereed |
| AUDIENCE |
Nonspecific; mass audience. No specific knowledge of particular subject is required. Many of these periodicals are sold in the grocery store. |
Specific, usually professionals or practitioners of the field covered. though most people may understand material. |
Specialized, technical audience;
geared toward researchers and professionals in the field with a specific knowledge of subject |
| WRITERS |
Professional writers; usually not trained in field in which they are
writing. Writers for these publications usually make their living as writers. |
Professional writers who are trained in the field in which they are
writing. The writer's credentials may appear. Writers for these publications may make
their living as writers. |
Scholars, specialists in field; not usually professional writers. The
writer's credentials appear. Writers for these publications usually do not make their
living as writers. |
| CONTENT |
Non specialized material. Articles are short and no references or
bibliographies at end of articles |
Specific material, though understandable. Generally policy and
action are the focus of articles. Sometimes a few footnotes. |
Highly specialized. Many times contains charts/graphs from original
research. Frequently contains many footnotes. Devoted to a specific discipline of
academia. articles are "signed," typically lengthy and have references (or bibliographies), articles are submitted to a lengthy peer review process, have scholarly book reviews. |
| LANGUAGE |
Junior high reading level. No specialized vocabulary.
Uncomplicated writing style. |
High-school reading level. Some specialized vocabulary. Fairly
uncomplicated writing style. |
Learned reading level. Specialized vocabulary. Complicated writing style. |
| APPEARANCE/ PURPOSE |
Slick; lots of photography and advertisements.
Intent: to provide consumer level knowledge & entertain. |
Usually pretty slick; many advertisements; some photography. Addresses the day-to-day problems of practitioners as distinct from the concerns of academics. |
Dull; unattractive; few to no advertisements.
Articles report the results of studies and/or research performed by
author(s). |
| EXAMPLES |
- Parents
- Sports Illustrated
|
- Principle Leadership
- Sports'N Spokes: The Magazine for Wheelchair Sports and Recreation
|
- Educational Review
- Journal of Sport Behavior
|
