The mission of Data360 is to help people clarify the issues that are of importance to them. Issues can be local, regional, national or, economics, sports, arts, social or environmental. Data360 is taking the rigor of business reporting, combining it with a collaborative approach and building a living website that is like a "wiki for data." At this point, any person or organization can use Data360 for free to collaboratively analyze and report on their key metrics, in a private or public fashion.