This collection contains various souvenir books, programs, brochures, magazines, newspaper clippings and other ephemera related to the North Carolina Azalea Festival from 1948-2004. The Azalea Festival began in 1948 at the instigation of Dr. Houston Moore of Wilmington, NC. The first president was Hugh Morton, and Queen Azalea I was Jacqueline White, a movie actress with RKO Studios. Throughout the years, the Festival has filled three to four days with art and craft shows, a parade, coronation pageants, garden and historic tours, and several other shows and activities, which are described in these papers.