In mid-century America, beauty pageants were a hit. The golden age of pageants began in the 1950s, when the Miss America competition in Atlantic City, New Jersey was first broadcast live on television to millions of excited viewers. State and local pageants, though smaller in scale, also experienced a streak of popularity. In North Carolina, a Wilmington resident named Hannah Block played a critical role in the pageant world. Block judged and directed numerous pageants across North Carolina and routinely coached and chaperoned pageant contestants to better their chances of success. Block even had a hand in securing the first and only Miss America win for a North Carolina contestant. 

During the 1950s, Hannah Block coached and chaperoned several Miss North Carolina winners, including Faye Arnold of Raleigh and Joan Melton of Albemarle, to compete in the Miss America competition. Although both Arnold and Melton were state winners, neither could snag the Miss America title. Nothing stopped Hannah Block’s enthusiasm, however. Quoted in a 1958 newspaper interview after losing that year’s Miss America, Block said of the pageant: “It is one of the most thrilling things I know of.”

It wasn't until the 1960s that a North Carolina contestant found success on the national level. After Maria Beale Fletcher of Asheville won the Miss North Carolina pageant in 1961, Hannah Block coached Fletcher for the upcoming competition in Atlantic City. Fletcher ultimately won the title of Miss America 1962. As winner, Fletcher received all the benefits of Miss America: an academic scholarship, a full schedule of social appearances, and hearty congratulations from family, friends, and fans. Block’s contributions were also well-applauded. When Special Collections staff organized Hannah Block’s Miss America records, dozens of congratulatory telegrams, cards, and letters were found and preserved. They serve as warm reminders of Block’s efforts, even 65 years later.

Hannah Block was an active figure in the Miss North Carolina and Miss America pageants, but she was also a coach, chaperone, judge, producer, and director at numerous regional and local pageants. The Hannah Solomon Block Collection features materials that show the depth of her involvement, and includes items like correspondence, pageant program books, nametags, newspapers, and photographs. Also present in the collection is evidence of Block's support of the Wilmington community; for example, the Hannah Block Historic USO at 120 South Second Street bears her name to commemorate Block's work coordinating performances for troops during World War II. To view these materials and other items related to Block's life, visit our Reading Room or contact us. 

Sources

• Newspapers, 1952-1967, Folder: 47, Box: 2. Hannah Solomon Block Collection, SC-MS-181, Center for Southeast North Carolina Archives and History.
• Correspondence, 1960-1961, undated, Folder: 5, Box: 3. Hannah Solomon Block Collection, SC-MS-181, Center for Southeast North Carolina Archives and History.